Hugh Jackman is amazing in his own right, but to learn that he founded Laughing Man coffee so he could give back 100% of his profits to the fair trade farmers who grow it, just makes him even more amazing.
Here’s how Hugh explains it on the Keurig website:
When I met Dukale at his coffee farm in Ethiopia, his infectious laugh and endless optimism inspired me to create Laughing Man® Coffee. I wanted to help improve the lives of coffee farmers like him and share their extraordinary Fair Trade coffees with the world. Your purchase helps the Laughing Man Foundation give back to global farming communities. We have the power to make a difference. Let’s do it together.
Super cool, right? But nothing could top this awesome commercial they created, narrated by Hugh’s number one “nemesis”, Ryan Reynolds.
source: Ryan Reynolds